I’ve just read a couple of online articles that have caused me to pause and consider the way in which the majority of businesses in the accommodation sector are missing a golden opportunity to benefit from the growth in cycling tourism.
After last year’s Land’s End to John O’Groats cycle ride, we found ourselves being attracted to Ireland’s equivalent end-to-end challenge – Mizen to Malin. That’s Mizen Head in County Cork to Malin Head in County Donegal.
The plan was to attempt this ride in 2015, but a hint of good weather in early September sent us scurrying into Google overdrive. It’s surprising what you can do when you put your mind to it and four days after committing to the trip we were cycling across Belfast in search of Central Station and the train to Dublin.
It’s time for a big challenge. Time for a big journey.
I always wanted to be a Munroist and to complete the Furths (English, Welsh and Irish peaks over 3,000 feet). If that was my hill walking ambition, the challenge of becoming an end-to-ender by cycling from Land’s End to John O’Groats (LEJOG) has grown on me over the last few years and become my equivalent cycling ambition. During the winter months a great deal of thought went into LEJOG and the decision was taken to make an attempt on the classic cycle ride in the second half of May this year.
If you provide some form of tourism accommodation have you considered what you could be doing to make your business more appealing to cyclists?
With the post-Olympics buzz still ringing in our ears, now is a really great time for accommodation providers to give some serious thought to attracting cyclists to their hotels, guest houses, hostels and campsites.There are lots of things you can do to get yourself noticed by cyclists and to provide them with the services and facilities they will expect from a cycle-friendly establishment.
As a sports fan I thought the London Olympics were totally amazing and inspirational. I hope that people of all ages and from all walks of life will be enthused to be more active as a result of what we have just experienced.
Whether it be people being encouraged to take up competitive disciplines of sport or the many forms of non-competitive activities is irrelevant. What matters is that far more people become far more active in a way that they enjoy and feel motivated to continue way into the future.